Not Important Studio is a content creation studio specialising in CGI and motion picture for luxury brands. We work like an expressive artist, studying your brand, then creating with intent. Shaping visuals the way a sculptor shapes material: deliberately, obsessively, until its right.

We stay close to what's happening in the industry, AI included. But for the work we do, CGI remains the more reliable tool. More control, more consistency, better results.

We bring together the best people for every project, working as one.

The name was not important.