For the rebrand of The Bastard to BSTRD, we developed the launch campaign for their new Pro Large BBQ in four colors, including the fresh Desert and Pine.

Where everyone rushes by, the BSTRD invites you to slow down. From blurred urban scenes to calm moments where the environment shifts from city to desert to forest, the visuals mirror the product’s new palette and versatility

We handled the full creative concept and CGI production, creating a film that is both a product launch and a reminder to take a breath.